JJ introduces chunkier-sized Super Crisp Chips

By Noli Dinkovski

- Last updated on GMT

JJ will be running special deals and promotions for chip week in February
JJ will be running special deals and promotions for chip week in February

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JJ Food Service has launched a chunkier version of its Super Crisp chips with pubs and restaurants in mind.

With each chip measuring 19mm by 19mm, the Chunky Cut Chip is the biggest in the gluten-free Super Crisp range, which also includes 7mm and 9mm variants.

Made with sunflower oil, JJ said Super Crisp chips have a special coating that gives them a crispy texture, allowing them to retain heat for longer.

JJ chief product officer Ali Guvemli suggested that the chunkier chip is the perfect partner to a steak or gourmet burger.

One-stop shop

Guvemli also claimed the product was another step towards the company’s aim in becoming a one-stop shop for pubs and restaurants.

He said: “Potatoes are an important part of our business – we sell everything from raw chipping spuds and jacket or roast potatoes to chips, fries and wedges.

“We will be celebrating Chip Week on February 16-22 with potato-themed promotions, social media competitions and the chance to win a case of our Super Crisp Chips.”

Chip Week is a week-long event dedicated to promoting the humble chip. Pubs can take part with promotional activity to engage customers and to drive additional sales. Visit​ for more information.

Customers who would like to receive JJ’s Chip Week deals can email vasb@wwsbbqfreivpr.pbz​ or follow the JJ Twitter feed and Facebook page.

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