NEW PRODUCT

JJ introduces chunkier-sized Super Crisp Chips

By Noli Dinkovski

- Last updated on GMT

JJ will be running special deals and promotions for chip week in February
JJ will be running special deals and promotions for chip week in February

Related tags: Potato, French fries, Partner

JJ Food Service has launched a chunkier version of its Super Crisp chips with pubs and restaurants in mind.

With each chip measuring 19mm by 19mm, the Chunky Cut Chip is the biggest in the gluten-free Super Crisp range, which also includes 7mm and 9mm variants.

Made with sunflower oil, JJ said Super Crisp chips have a special coating that gives them a crispy texture, allowing them to retain heat for longer.

JJ chief product officer Ali Guvemli suggested that the chunkier chip is the perfect partner to a steak or gourmet burger.

One-stop shop

Guvemli also claimed the product was another step towards the company’s aim in becoming a one-stop shop for pubs and restaurants.

He said: “Potatoes are an important part of our business – we sell everything from raw chipping spuds and jacket or roast potatoes to chips, fries and wedges.

“We will be celebrating Chip Week on February 16-22 with potato-themed promotions, social media competitions and the chance to win a case of our Super Crisp Chips.”

Chip Week is a week-long event dedicated to promoting the humble chip. Pubs can take part with promotional activity to engage customers and to drive additional sales. Visit www.potato.org.uk/promotion/foodservice-resources/pubs-and-restaurants​ for more information.

Customers who would like to receive JJ’s Chip Week deals can email vasb@wwsbbqfreivpr.pbz​ or follow the JJ Twitter feed and Facebook page.

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