Old Speckled Hen to release alternative Christmas Day speech

23-Dec-2014 - Last updated on 23-Dec-2014 at 11:08 GMT

It will be the first time Old Speckled Hen has delivered a dedicated campaign for Christmas

Old Speckled Hen will be airing a one-off two-minute speech on Christmas Day, as part of the brand’s focus to engage consumers over the key festive period.

It will see Old Speckled Hen’s biggest fan, Old Speckled Henry, voiced by comedian Simon Evans, recount significant events from 2014 including the World Cup, the latest Royal baby and the referendum on Scottish independence.

Chris Houlton, managing director for Greene King Brewing & Brands, said: “This is the first time Old Speckled Hen has delivered a dedicated campaign around our key Christmas trading period.

“Ale is being enjoyed more widely than ever by all ages and sexes making Christmas the natural opportunity to engage with a new and growing audience, particularly via social media.

“With premium ale currently growing at ten times the rate of total alcohol¹, Henry’s alternative Christmas Speech could well arrive at the same time that ale emerges as the festive tipple of choice for UK households.”

View Old Speckled Hen’s speech here from Christmas Day.