Bigger breakfast options could be key to driving food profits

By Daniel Woolfson

- Last updated on GMT

Bigger breakfast options could be key to driving food profits

Related tags Full breakfast Food Breakfast

Offering greater breakfast options can help operators significantly boost food profits, new research suggests.

29% of people choose to eat the first meal of the day out-of-home at least once a week, with 52% taking brunch out-of-home after 9am, reported a survey into consumer breakfast eating habits across cafés, hotels, restaurants and pubs, commissioned by Aviko.

Mohammed Essa, UK and Ireland general manager at Aviko, said: “Caterers who carefully consider their morning menus can really profit.

“A large number of people are eating breakfast out-of-home on a regular basis and the window of opportunity to serve it is widening as traditional eating times blur and brunch grows in popularity.”

The survey further reported that 75% of people who eat an out-of-home breakfast will order a cooked or “Full English” breakfast.

For customers ordering cooked breakfasts, the three items they most desired to see on their plates were sausages and bacon (52%), eggs (23%) and hash browns (18%), with 80% of respondents saying they would pay an extra 50p to have a hash brown included in their meal.

But greasy fry-ups aren’t the only way for operators to cash in on pre-lunch profit, said the study.

Special diets

80% of respondents said they didn’t believe there were currently enough gluten-free cooked breakfasts on offer and 54% said vegetarian options were often dissatisfactory.

Mohammed added: “The growth in special diets such as gluten-free means it’s essential that caterers offer appropriate menu options to increase traffic through the door and maximise profit.”

This year’s HGCA Breakfast Week takes place from 25th​ – 31st​ January, aimed at raising awareness of the benefits of eating a healthy breakfast and the wide range of breakfast produce available nationwide.

Operators interested in taking part in Breakfast Week can find more information at​.

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