Tate & Lyle introduces new packaging for Fairtrade sugar

The new packs, which roll out in February, will feature on them stories exploring the benefits of Fairtrade experienced by sugar farmers.

Julia Clark, head of sugar ethics at Tate & Lyle Sugars, said: “The Fairtrade premium pays for vital tools and repairs, helps [farmers] to improve the productivity of their cane fields and helps to improve their standard of living.

“We are looking forward to sharing some of the fantastic stories we have with consumers – the support from our customers is vital to the growing Fairtrade market and we’re proud to support such a worthwhile programme.”

The brands first pack redesign in seven years, each sugar stick or sachet will display on it one of six stories with a corresponding illustration as well as information about how Fairtrade works and how the customer’s money is spent.

Jon Walker, sugar product manager at the Fairtrade Foundation, said: “By choosing Fairtrade sugar, businesses can make a significant difference to the lives of sugar cane farmers and workers, their families and communities.

“It is extremely encouraging to see suppliers such as Tate & Lyle Sugars proactively communicating the impact of Fairtrade to its customers through a range of stories that bring the concept to life and show how Fairtrade ensures that farmers get a fair deal.”