The 80-strong pub brand picked up the title of Best Multiple Foodservice Operator at the Seafish National Fish & Chip Awards, which were held in London yesterday (20 January).
It beat off two other finalists, restaurant chain Garfunkels and supermarket Morrisons, to win the award, which was open to businesses that serve fish and chips across three or more outlets.
Each of the three finalists underwent a final round of ‘in-restaurant’ judging by an industry expert in preparation for the ceremony.
They were assessed across a range of criteria including food quality, marketing activity, customer service and commercial awareness.
Paul Williams, chief executive of Seafish, said: “Juggling demands across various outlets can be a very challenging task. This award celebrates those businesses that go the extra mile to ensure each establishment maintains a consistently high standard.
“This year’s winner has demonstrated commitment and passion towards its business – its determination to succeed has definitely paid off.”
Now in their 27th year, the National Fish & Chip Awards recognise the quality, value and choice offered by fish and chip businesses across the UK.
Frankie’s Fish & Chips in Brae, Shetland, was crowned Best Fish & Chip Shop in the UK.
Other titles up for grabs included: Independent Takeaway Fish & Chip Shop of the Year, Independent Fish & Chip Restaurant of the Year, Best Seasonal Fish & Chip Operator, Best Multiple Fish & Chip Operator and Best Independent Foodservice Operator.
This year’s ceremony was held at the Lancaster London Hotel. It was presented by BBC Radio 2’s Nigel Barden.