New Orchard Fruits variant for Carling British Cider

It is the second flavoured version of its original cider product following the launch of the Cherry variant last year.

Molson Coors says the ‘Orchard Fruit’ segment, which consists of fruits such as peach and apricot, is in both volume and value growth.

Jim Shearer, brand director, Carling at Molson Coors UK, said: "Cider is an exciting category and continues to attract more and more consumers with the fruit cider category registering 30% year-on-year growth. In response to this demand, we’re launching Carling British Cider – Orchard Fruits.

“We believe that the recipe for success for the Carling British Cider portfolio is recognisably British flavours that are simply described and distinct in their flavour profile. This is the key reason that the Cherry flavour has delivered beyond our expectations.

Available across both the on and off-trade, the Orchard Fruit launch will be supported alongside the existing Carling British Cider portfolio with a £5.4m advertising campaign including TV, outdoor and digital.