Pubs enjoy a happy Christmas with food and drink sales up

By Ruth Williams, M&C Report

- Last updated on GMT

Related tags: Drink sales, Food and drink, Alcoholic beverage

Pubs enjoyed a bumper Christmas according to CGA figures
Pubs enjoyed a bumper Christmas according to CGA figures
A total of 165 million visits were made to pubs, bars and clubs over the festive period - an increase of 15 million from the previous year - with total food and drink sales up 2% on the 2013 period.

That is according to latest figures from the CGA Peach Trading Index into Christmas footfall trends which found 37.8 million customers visited pubs and bars in the four weeks ending 3 January.

Findings include:

  • Individual customers made an average of more than four visits in the period and venues sold an average of 569 more drinks during the four week festive period.
  • Footfall peaked on New Year’s Eve with 11.3 million visits made to on-trade venues with over half of these being pubs
  • Christmas Eve and ‘Black Friday’ saw 9.6 million visits each and Black Friday was the on-trade’s best day for drinks sales.
  • Christmas Day attracted the largest total of food and drink sales with food now as important to pubs as drink and accounted for 51% of total sales over Christmas - down from 52% last year.
  • It found that consumers like to experiment when eating and drinking out at Christmas, with 2.2 million trying a new product or drink.

Client services director at CGA Strategy, Rachel Perryman, said: “This research shows that visits to pubs, bars, restaurants and clubs are an integral part of the UK’s Christmas - but it also reveals ways in which the on-trade can get an even bigger share of the festive spend.

"Operators who get their offer spot on and are prepared to experiment with products and promotions will be best placed to take advantage when Christmas comes around again.”

CGA said its findings are in line with positive Christmas trading updates from pub operators including JD Wetherspoon, Fuller’s, Marston’s, Greene King and Mitchells & Butlers.

Related topics: Other operators

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3 comments

No problems with staff

Posted by David Morgan,Morgan & Clarke,Chartered Surveyors.,

With the restaurant/pubs that I ran all those years ago there was never any problem with staff on Christmas day.We never ever had to 'persuade' anybody.In fact it was the complete opposite.The enthusiastic members of our team wanted to have some fun and laughter on Christmas day with us and get out of the their 'boring relatives' usual home routine.

After service we always had a get together team late lunch,we waited on table,provided the booze and it was truly great team spirit.We never opened in the evening on Christmas day.

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Working

Posted by ken nason,

They probably didn't think it relevant as it was, by the looks of it, a survey of sales.

Of course persuading people to work on such a day is all part of the rich tapestry of a licensees work

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Point of sale

Posted by Dave Daly,

Has the company's mentioned in the article asked the staff who worked Christmas day ,how they felt about working Christmas day or is this not relevant
The company's involved would be surprised,

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