BrewDog set for keynote summit talk

A representative from the controversial Scottish craft brewer will take to the stage to talk about the success of its unique approach to PR and marketing.

BrewDog has gained an army of beer enthusiasts since it was established in 2007 and continues to pioneer the UK’s craft beer ‘revolution’.

The company’s PR and marketing strategy has attracted plaudits and critics alike, including stunts such as driving a tank down Camden High Street, founders James Watt and Martin Dickie projecting naked images of themselves onto the Houses of Parliament, being stars of their own US TV series and sticking it to the Portman Group.

And all this alongside continuing to brew some of the most interesting and innovative beers UK drinkers have tasted in recent times.

Join us in Birmingham on Monday 20 April to discover the secrets and strategies behind BrewDog’s success.

Must-attend​

The Beer Innovation Summit is a must-attend event for those with a commercial interest in the category and will provide insight into the fast-moving world of the beer sector from a range of perspectives.

The summit is open to senior decision makers from major, regional and craft brewers, beer brand owners, pub retailers, and category buyers.

Speakers include:​

• Dougal Sharp, managing director of innovative Scottish brewer Innis & Gunn;
• Mike Murphy, brew master at experimental Norwegian brewer Lervig, on the international view on innovation
• Beer writer and PMA​ columnist Pete Brown, will deliver his entertaining beer and music matching lesson
• Kevan Mulcahey, head of alcohol at Kantar Worldpanel, will unveil exclusive research on consumer motivations and on-trade beer consumption
• David Wilson, public affairs director at the British Beer & Pub Association, examines the likely post-election challenges to the sector
• Seth Jackson, MD and founder of marketing agency Strange Thoughts, will pinpoint the dos and don’ts of social media and give delegates tips on creating stand-out digital marketing strategies
• The effect of glassware on taste explored in a session by experts Riedel. Delegates will be invited to taste beers from a selection of differently shaped glasses to demonstrate the science behind the design
• A panel debate on fresh approaches to beer marketing and strategies for attracting new drinkers, featuring beer writers and top industry figures.

The summit is supported by the BBPA, BII, SIBA and Cask Marque. Special delegate rates are available for association members and operators. Call Jo Horton on 01293 610403 or visit the event website.​