JJ Foodservice launches new menu ideas mini-movie campaign What's Cooking

By Daniel Woolfson

- Last updated on GMT

Sue Guilfoyle: JJ foodservice calling on customers to share "innovative" recipes and menu ideas
Sue Guilfoyle: JJ foodservice calling on customers to share "innovative" recipes and menu ideas
The specialist UK foodservice company asked its customers to share their menu ideas and recipes created using JJ Foodservice products on YouTube, Twitter and Facebook with a 30-second video filmed by a JJ Foodservice team. 

Sue Guilfoyle, national account manager at JJ Foodservice, said: “We want to promote some of the great things our customers are doing while inspiring others with new and interesting menu ideas.

“We appreciate that caterers are short on time so we think the punchy 30-second format is spot on.”

Temptations Café, in Clerkenwell, London, was the first business to involved in the scheme with the creation of a video of the making of a hot roast pork brioche bun with crackling and apple sauce.

Guilfoyle added: “Clerkenwell caters to the tastes of trendy office workers and Temptations is a great example of a café that’s keeping its menu fresh, contemporary and relevant to its demographic.

“We’d be interested to hear from other customers doing something innovative on their menus.”

You can view Temptations' video below

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