Brothers Cider gets makeover and new flavours

By Jessica Mason contact

- Last updated on GMT

Brothers Cider's new look packaging
Brothers Cider's new look packaging

Related tags: Fruit, Brothers cider

Brothers Cider has received festival-inspired makeover and added two new flavours to its range in a bid to celebrate 20 years since their birth at Glastonbury.

Brother’s Strawberry cider now has the addition of kiwi juice, creating a limited edition Strawberry & Kiwi flavour and a brand new flavour of Coconut & Lime cider has been added to the line-up.

Brothers managing director, Matthew Showering said: “We want our 20th anniversary to be memorable for our customers. It’s important to offer customers something different to the many red berry liquids now available. With so much choice in the market we know how discerning customers are so it’s important we listen to what they want.”

“The new-look packaging and the launch of a new Coconut & Lime cider have been created following extensive research which has shaped our strategy, allowing us to deliver what our customers really want,” Showering added.

 

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1 comment

Glastonbury?

Posted by George Potts,

Brothers cider launched in Glastonbury? I think not!
They are based in Shepton Mallet,as the original Babycham HQ was.

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