Rekorderlig launches Dry Apple Cider
Swedish cider maker Rekorderlig is adding an apple cider to its line-up, in a bid to “engage a new male consumer looking for an alternative to beer”.
“Apple cider is the backbone of the whole category, but in recent years the focus has been on flavoured SKUs and as a result, innovation in the apple sector has been overlooked,” said John Logue, of Chilli Marketing.
Rekorderlig Dry Apple will be available on draught as well as 330ml bottles and will be supported in the UK on-trade by POS, PR, advertising and experiential campaigns.
