Heineken stands tall with new glassware

By Noli Dinkovski

- Last updated on GMT

Heineken glass: includes curves that help lock in carbonation
Heineken glass: includes curves that help lock in carbonation

Related tags: Marketing

Heineken has introduced “taller, prouder” pint and half-pint glasses for its eponymous beer brand.

Available from this month, the brewer said the new glassware is designed to enhance the customer experience.

The design includes curves that facilitate the beer flow, helping to create a smooth, foamy head that locks in the carbonation, Heineken claimed.

The glassware also comes with the recognisable red star above the Heineken logo. The bottom is inscribed with Heineken’s ‘open your world’ strapline.

Andrew Turner, on-trade category and trade marketing director at Heineken, said: “The new Heineken glassware is taller, prouder and has an eye-catching premium design to ensure the highest quality serve every time.

“We all know that if you deliver a quality first pint, consumers will return to the bar for a second. The glassware is one that our consumers want to hold and to be seen holding.

“And importantly, the glass doesn’t only look great, it’s been designed to make sure the beer tastes and looks its very best – so consumers know they’re getting an exceptional glass of beer.”

A schooner with the new design will be launched later this year.

Related topics: Beer

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3 comments

How very Peroni

Posted by Jamie Dixon,

Not sure why taller is better but it seems ever since we took in Peroni tall glasses all the other beers are getting taller and taller glasses.

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Swift would be proud

Posted by Nick Griffin,

With ever taller fonts, pumps and now glassware customers will soon consider they are entering Lilliput on crossing the pubs threshold.

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Swift would be proud

Posted by Nick Griffin,

With ever taller fonts, pumps and now glassware customers will soon consider they are entering Lilliput on crossing the pubs threshold.

Report abuse