Punch set to launch free pint promotion
Beginning on the 27 April and running until 1 May the promotion, which is open to Punch tenants and lessees who are members of the Punch Buying Club Sports Club and have a TV sports subscription, will target over half a million customers across the country inviting them to claim their free pint via their smart phone.
So far more 700 eligible pubs have signed up, with emails being sent to potential pub-going customers later this month.
Each pub taking part is allocated 88 pints at the start of the promotion and each time a free pint is redeemed, an automatic counter removes a pint. Once a pub’s allocation has been used, the pub details will disappear from the web. Any pub that redeems just one pint as part of the promotion will be refunded by Punch with a free 11 gallon tub of Carlsberg or Carling.
Stephen Martin, category manager at Punch Taverns, said: “We’ve been running a successful free pint promotion around Cask Ale Week for several years now, so we decided to link up with Coors and Carlsberg to deliver a free pint for the huge numbers of drinkers in the UK who enjoy a pint of lager.
“Our findings show that 70% of partners who take part in this kind of promotion see new customers coming to the pub, and 50% see those claiming the free pint staying for more drinks."
