Cider Trends Summit returns for third year

The summit is a one-day conference designed to bring the industry together to discuss some of the key challenges facing the category, how cider makers can exploit new opportunities and trends, and provide pointers as to what the future might hold.

This year’s event is again supported by headline partner Heineken UK. Those attending will include a mix of pub company buyers, operators, brand owners and cider makers, large and small.

The cider market has seen a wave of innovation over the past year, with yet more experimentation in flavour and fruit, low-calorie and frozen ciders, the emergence of cider cocktails and the revival of canned packaging. The industry has also been buoyed by the recent duty cut for cider makers in last month’s Budget.

Cider continues to be a star performer in the on-trade long alcoholic drinks market and the summit will feature presentations from some of the leading companies, covering topics such as brand building, premiumisation, understanding the modern cider consumer and international perspectives.

Delegates will hear from speakers from leading cider makers and brands, as well as smaller producers, plus top figures from overseas markets giving their views.

Speakers confirmed so far include:​

• Martin Thatcher, chair of the National Association of Cider Makers
• Aspall owner Henry Chevallier Guild
• Joe Healey of Cornish cidermaker Healey’s
• Mike Beck, president of the US Cider Association.

The full speaker list will be revealed soon.

This year’s event will be held at a new venue in Bristol — the Marriott City Centre hotel on Tuesday 7 July. Places at the event are limited, so secure your ticket today.

For more details visit the Cider Trends Summit website​ or contact Jo Horton at joanne.horton@wrbm.com or 01293 610403.