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Zeo re-launches low calorie soft drinks

By Jessica Mason

- Last updated on GMT

Related tags: Soft drinks, Bottle, Coca-cola

Zeo re-launches low calorie soft drinks
Soft drinks brand Zeo is being re-launched with a new look and six new flavours.

The new Zeo collection, which now includes: Peach & Grapefruit , Zesty Lime, Blood Orange & Citrus, Mixed Berry, Cloudy Lemonade and Spiced Cola, will be available in 275ml and 750ml sleek glass bottles sporting a new brand signature green logo.

The new range contains just 30kcals per 275ml bottle and is categorised with an FSA green traffic light with only 2.2g of sugar per 100ml.

Zeo’s marketing director Ian Greengrass said: “Our ultimate goal is to make it the new standard in carbonated soft drinks. We’ve listened to our audience and are proud to reveal a new flavour range which not only tastes great, but also contains just 30kcals per 275ml bottle.”

The 10-month brand campaign supporting the re-launch will use the strapline: ‘Release your brighter side’ and will expand to include further limited edition flavour launches throughout the year.

Related topics: Soft & Hot Drinks

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