Pimm’s Vodka Cup to make summer return

By Noli Dinkovski

- Last updated on GMT

Pimm's Vodka Cup: created in 1964 and available again next month
Pimm's Vodka Cup: created in 1964 and available again next month

Related tags Alcoholic beverage

Diageo has responded to consumer demand by bringing back its limited edition Pimm’s vodka variant in time for summer.

Originally launched in 1964, Pimm’s No.6 Vodka Cup will be available from late May.

The drinks giant said the decision to bring back the variant was a response to a consumer-led campaign calling for the spirit drink to be reinstated. 

The product will be available to the on-trade from London wine merchants Justerini & Brooks.

Joanna Segesser, senior brand manager at Pimm’s, said, “We have been overwhelmed by the outpouring of support for Pimm’s No.6 Vodka Cup and we are delighted to have been able to listen to the British public’s request to bring back the product in time for summer.

“We want to thank everyone who campaigned for Vodka Cup’s return.”

Cup clamour

Chadwick Delaney, managing director at Justerini & Brooks, added: “We are used to our customers clamouring for allocations of Burgundy and Bordeaux, but it came to something last year when the cries went up as stocks of Pimm's No.6 Vodka Cup dwindled to the last few cases.

“They certainly made their voices heard, and we are thrilled to announce both its revival and our appointment as exclusive UK distributors to the on and off trade.”

The relaunch of Pimm’s Vodka Cup will be toasted at an intimate event at the City of London Club to acknowledge the club’s role in spearheading the consumer campaign.

Related topics Spirits & Cocktails

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