Brand news
Bulmers gives pub gardens colourful makeover
Pub gardens in commuter belts across London, Birmingham, Bristol, Brighton, Cardiff, Manchester and Leeds have been given the colourful Bulmers makeover using vibrant furniture, up-cycled bottle lighting, light up parasols and hand painted murals.
“We’re investing in great pubs with quality, permanent items that will premiumise their outdoor space and improve their customers’ summer experience,” said Emma Sherwood-Smith, cider director for the brand at owner Heineken.
This outdoor activity builds on Bulmers #LiveColourful campaign, which launched in 2014, and is aimed at bringing colour into consumers’ lives to inspire them to try new experiences rather than stick with the routine or familiar.
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