Openings

Award-winning pubco opens first London site

By Daniel Woolfson

- Last updated on GMT

Award-winning pubco opens first London site

Related tags: World trading company, Ice cream, Chocolate

New World Trading Company is set to open its first London site next month.

The Trading House, which begins trading in June, is situated on the site of the old Bank of New Zealand on Gresham Street, Central London and will feature a central bar, 100-cover restaurant and mezzanine area for private functions.

As well as serving traditional ‘home comfort’ meals, the site’s menu features a range of hanging kebabs, rotisserie meats, deli boards and barbecue dishes cooked to order.

Some of the dishes on offer include pan fried sea bass fillets with spinach, tomato and Piri Piri dressing, hake fillet with parsley sauce and chicken and chorizo pie with gravy and chips or mash.

Desserts include warm chocolate fudge cake with vanilla ice cream, ‘traditional’ trifle sundae and strawberry and marshmallow kebab with Sailor Jerry chocolate sauce and vanilla ice cream.

Extensions

The group has already secured a second site in Glasgow to extend the Trading House concept into.

Chris Hill, managing director of New World Trading Company, told the PMA’s sister publication M&C Report​: “We see this as a springboard both for the Trading House brand, which we think has huge potential, and for us in London.

“We are expecting to announce an absolute relay of openings in London over the next 12 months.”

The group also lined up an opening in Marlow, Buckinghamshire, for an extension of its Botanist concept.

Past accolades

New World Trading Company came top of two categories at this year’s Publican Awards, winning Best Drinks Offer and Best Managed Pub Company (2 to 50 sites).

Related topics: Menu Ideas, Food trends, News, Chefs

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