M&B's Toby Carvery ranked top in new M&C Allegra research

By Mark Wingett

- Last updated on GMT

Related tags: Vegetable

Mitchells & Butlers' Toby Carvery has been rated top for value for money and food quality in new report
Mitchells & Butlers' Toby Carvery has been rated top for value for money and food quality in new report
Consumers rate Toby Carvery, the Mitchells & Butlers-owned brand, highest among pub brands for food quality, value for money and low prices, according to M&C Allegra Foodservices' latest Eating Out Panel data.

The research, which is derived from 18,000 online surveys, also found the carvery concept also ranks first for Net Promoter Score and Revisit Intention.

The study found that Toby’s “classic pub offering, sold at highly competitive prices”, continues to appeal to a diverse demographic, but particularly older consumers.

Now in its 30th year, the brand was also awarded a Trip Advisor Certificate of Excellence in 2014.

The new spring/summer menu features new dishes including an allotment pie and curried veg bake and a Toby ploughman's. The carvery deck now also offers new vegetables including seasonal flavoured mash and seasonal ruffled roasties.

Prezzo top

Among casual restaurant brands, Prezzo ranks highest for food quality and value for money. The brand also achieves the highest rating for Revisit Intention.

It said: “Prezzo’s accessible and customisable Italian offer works in a number of locations, from high streets to suburbs.”

 Subway success

In fast food, Subway achieves the highest scores for Net Promoter Score and Revisit Intention. This is aided by its high performance in food quality, freshness and menu choice.

The report said: “Subway’s highly customisable offer and focus on freshness are in line with what newer fast food entrants are delivering, and Allegra expects these factors to become increasingly important in fast food over the next years.”

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