Red Bull launches Disclosure can
Red Bull UK is set to launch its first ever on-trade exclusive can in conjunction with electronic music duo Disclosure. The limited release will see eight million 250ml special-edition Disclosure Red Bull Energy cans stocked in 65,000 pubs, bars and clubs across the UK.
The can features the Disclosure face artwork which appeared on the cover of the act’s debut album Settle, and is being supported through Red Bull‘s social media channels.
Paul Coppin, head of on-premise marketing said: “This is the first Red Bull can targeted specifically at the on-premise. The striking can will help create cut-through in this busy environment, especially when partnered with the stand-out PoS, driving sales of Red Bull 250ml and increasing profits for outlets.“
The PoS will include new coolers and back bar displays revealing the Disclosure design, as well as visual content for screens to drive consumer interest.
A limited-edition glow-in-the-dark can will also be released at several industry events across the sector.
