New equipment and products

By Daniel Woolfson contact

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Brakes: Prime Meats lamb products now 100% British
Brakes: Prime Meats lamb products now 100% British
Brakes has relaunched its range of Prime Meats chilled lamb products, which will now all come from free-range, grass fed, British animals.

Marcel Obry, senior product development manager at Brakes, said: "It is very common for foodservice suppliers and catering butchers to supply a mixture of UK and imported lamb, typically from New Zealand.

"But with our Prime Meats range priding itself on farm to fork traceability, strict technical standards and extensive testing, we felt the best way to encompass these values was by switching to 100% British."

The supplier worked with beef and sheep industry organisation EBLEX to ensure the product's credentials, sustainability and quality.

Hugh Judd, foodservice project manager at EBLEX, said: "We are delighted to hear the news that Brakes will shortly be moving its supply to 100% Quality Standard Mark Scheme lamb.

"Lamb produced under the scheme addresses consumer concerns about eating quality, including factors such as succulence, tenderness and product consistency, as well as providing caterers with a guarantee of food safety, animal welfare and care for the environment."

Sweetness and light

Scott Farms has announced the launch of new three-colour sweet potato crisps.

The crisps are made from sweet potatoes grown in North Carolina, USA before being cooked in the UK and are aimed at licensees who want to expand their crisp and snack offer.

Stan Smith, CEO of Scott Farms, said: "Our chips are fantastic with both wine and beer, while publicans will appreciate the zero VAT and the highly visual packaging that will enhance any back bar display.

"Our original orange sweet potato chips have been extremely well received by consumers who love the fact that we grow the sweet potatoes, hand select them and cook them here in the UK.

He added: "We are now doing exactly the same with our purple and white varieties, so we have absolute control of provenance from seed to pack."

The crisps are available in 24x40g and 12x100g cases.

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