SIBA rebrands direct delivery scheme

By Ruth Williams, MC Allegra FS

- Last updated on GMT

SIBA rebrands direct delivery scheme

Related tags Beer

The Society of Independent Brewers (SIBA) has rebranded its Direct Delivery Scheme, which will now allow brewers to price their beers based on style and ingredients as well as ABV.

The newly renamed Beerflex is also evolving to include a service which is integrated with pub companies’ central distribution and consolidated deliveries as well as, for the first time, including craft keg beers alongside cask ales.

Launched in 2003, DDS was designed to give independent brewers access to pub estates through direct deliveries to tied or managed pubs via a centrally administered service.

Mike Benner, SIBA’s managing director said: “DDS has gone from strength to strength in line with the growing demand for high quality local beers. As a not for profit [1] scheme for SIBA members it now helps around 550 brewers to supply 4,000 different beers and is a trusted partner to more than 2,500 pubs within pub companies.

"We are now building on this success with a new commercial growth strategy led by our long-standing commercial director, Nick Stafford.”

Nick Stafford, SIBA commercial director, said: “The dynamics of the growth in demand for exciting, high quality and crafted beers alongside the uncertainty of the impact of the market rent only legislation means we have to evolve our commercial offer to members.

"Beerflex ensures that, alongside our brewer members’ own efforts, we continue to provide an excellent route to market they might not otherwise be able to enjoy, as well as responding to the changing needs of our valued pub company customers.”

Related topics Beer

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