Beer Academy reports upsurge in operator training

By Mike Berry

- Last updated on GMT

More operators are looking to boost staff beer education
More operators are looking to boost staff beer education

Related tags Beer academy Beer style

Increased consumer interest in beer has led to a 20% increase in bookings from operators training their staff with The Beer Academy.

The academy said higher expectations of quality coupled with this interest, is prompting more pub and bar operators to enrol staff on training courses.

Alex Barlow, Beer Academy director of training, said: “Our courses follow a structured training ladder, from the Foundation course, through the Advanced and How to Judge Beer programmes, right through to the prestigious Beer Sommelier qualification.

“From within these courses, it’s straightforward for us to select the elements most relevant to a particular operator, supplemented by bespoke elements as required. For example, an operator who specialises in a particular beer style or region will want to ensure their staff have the knowledge to discuss those beers with customers and serve them correctly.”

He said the need to differentiate in the crowded market place is leading to more operators of pubs, bars and restaurants extending their cask, craft and world beer ranges.

Staff training

London based Barworks operates many of the capital’s most on-trend pubs, including the Well & Bucket in Bethnal Green and the Earl of Essex in Islington. 

Mike Harrington, operations manager, said: “Customer interest in all styles of beer is increasing, and we pride ourselves on serving the best and most interesting beers, from brewers both locally and around the world, in our bars. A big part of the enjoyment for customers is being able to talk about the beers, in terms of the style, flavour and provenance.

"We’re now working with the Beer Academy to give our staff a planned training programme. All of them will have a sound knowledge of beer as well as the skills to serve it well, which will enable them to talk confidently with customers, and enhance the reputation of our bars. For those who want to progress, the structured programme of Beer Academy courses will allow them to develop."

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