Expert insight

Bready, steady, go: 8 simple tips to get yourself a slice of the action

By Daniel Woolfson

- Last updated on GMT

"Bread is promiscuous" says Speciality Breads managing director Peter Millen
"Bread is promiscuous" says Speciality Breads managing director Peter Millen

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Speciality Breads managing director Peter Millen talks making the most of the Great British loaf with Daniel Woolfson

1.​ First impressions count​ 

Like with anything, first impressions last and as bread usually appears first on the table, it therefore plays a big role in telling the customer about an establishment and the food they are about to receive.  Make your first impressions count by dazzling with the freshest, best looking and tasting bread you can offer.   

2. Get the serve right

You wouldn’t serve a glass of quality wine in a bucket or caviar on monster munch crisp so give you quality meats and veg the respect they deserve by only using the best bread, rolls and buns.  The right bread can lift a dish to magnificence making the consumer happy, even if they are paying a premium and bad bread can just as easily have the opposite effect and ruin a dish.

3. The King of Sides

With today’s creative sides, bread can often be forgotten which is a big mistake.  Bread is the king of sides and the perfect tool in taking pressure off the kitchen while adding money to the tills. 

low res demi baguette

4.  Versatile Bread​ 

Bread is promiscuous and can be the “bit on the side” to compliment and mop up a range of main courses.  It’s the easiest of cross-sells and the perfect lure to take a few extra pounds off the hungry customers.  Make sure staff offer it!     

5. Global Offering​ 

With the UK’s adventurous consumers dabbling in and enjoying an array of worldwide cuisines, impress them with a global bread selection whether it be sourdough and ciabatta rolls in a basket or glazed brioche buns to accompany your burgers. 

6.  Freshly Frozen​ 

If you don’t have the facilities or manpower to bake your own bread, don’t worry.  Our range of artisan, freshly frozen breads defrost naturally in an hour and are ready to use.  This means you bread is always fresh, great tasting and you will cut down on a lot of wastage. 

7.  Red Tractor

We believe British flour is the best in the world so celebrate it by using Red Tractor certified suppliers.  It is a guarantee to quality and a certification that consumers understand and back.   

8. Breakfast

While breakfast may not be the most important meal of the day for pubs yet, the breakfast sales opportunity is definitely growing.   Whether for jams and marmite or for bacon butties, breakfast isn’t breakfast without some tasty bread. 

Related topics: Menu Ideas

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