Premium gin in demand

By Laurie Macdonald contact

- Last updated on GMT

The top five gin brands as ranked by the Gin Guild survey
The top five gin brands as ranked by the Gin Guild survey

Related tags: Gin

Consumer research commissioned by the Gin Guild has discovered 62% of drinkers request specific gin brands when at the bar.

The online poll, which questioned 2000 alcohol drinkers aged between 24-38 years old, polled Gordon's and Bombay Sapphire as the most popular gin brands followed by Beefeater, Hendrick’s and Tanqueray.

20% of those surveyed were willing to pay more for a premium brand gin. 50% requested a specific brand of tonic.

89% said they enjoyed the social aspect of drinking in a pub, bar or restaurant.

Gin and tonic was followed by Pimms then vodka and tonic as the most popular spirits drink in the summer.

Gin based cocktails such as Martini’s, Tom Collins and Negronis are also shown to be gaining popularity.

Nicholas Cook, director general of The Gin Guild said: “It is fantastic news for the gin category as a whole to see that 64% of respondents are likely to drink gin more regularly now than they did three years ago. What is even more encouraging is that much of the increased popularity seems to be coming from consumers seeking out and enjoying a whole range of gin brands, from big brands to smaller craft or locally produced gins.

"The research also demonstrates that the on-trade is continuing to recognise the flexibility and unique qualities that gin brings to cocktail making, with the majority of respondents preferring to enjoy gin in an on-trade environment.”

Related topics: Spirits & Cocktails

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