TV Sport

1,000 pubs sign up for Screach TV service

By Mike Berry contact

- Last updated on GMT

Screach is shown on BT Sport Total screens across UK pubs
Screach is shown on BT Sport Total screens across UK pubs

Related tags: Bt sport, Sign

One thousand pubs have signed up to the Screach communication service that comes with BT Sport.

Screach effectively creates a new TV channel for pubs’ existing screens enabling venues to show content to draw customers’ attention where licensees can then display their own adverts and promotions to help drive footfall and sales.

In June, Screach announced a partnership with BT Sport​ where customers signing up to the BT Sport Total package benefited from a free Screach Lite service.

The company said some 1,000 pubs have signed up for the package in just five weeks.

Robert Rawlinson, Screach chief executive, said: “Pubs have bought into the concept of using their existing screens to increase venue profitability, through sharing their venue messages such as food and drink offers or special events. The days of posters are numbered as landlords are now understanding how to better maximise their existing screens as marketing tools with minimal financial outlay."

Benefits

BT Sport director of commercial customers, Bruce Cuthbert, added: “We are delighted BT Sport customers are seeing the benefits of the Screach platform and using technology and the wealth of content we are providing to drive footfall to live sporting events.

The Screach service is simple to setup and use - a Screach smart box is installed in the venue and connected to existing broadband, TVs and AV network.

UPDATE 17 August: BT Sport has announced it is to sponsor a further 1,000 free pub installations

Related topics: Sport, Marketing, Technology

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