The first such expression from the Jack Daniel’s Lynchburg distillery, the No.27 Gold is a super-premium whiskey that caters to what BBFB call “a growing demand for high end American Whiskey in the UK.”
The new expression is aged first in new charred white oak barrels, and then moved to golden hued maple barrels. It is then twice mellowed through a sugar maple charcoal mellowing process and bottled at 40% ABV.
The result is “a smooth refined expression reminiscent of the original Jack Daniel’s Old No.7 Tennessee Whiskey, with a natural amber hue, a scent of toasted oak and honey and a taste of rich, warm maple and fruits,” with a gold colour instead of the traditional black of Old No.7.
Packaged within a limited edition box that resembles a golden brick, the special edition bottle is said to be designed to pay homage to the original Jack Daniel’s Old No.7 whiskey. The significance of the number 27 indicates that the new expression is based on the Old No.7 recipe, but double-barreled and double-mellowed.
Nidal Ramini, head of advocacy at BBFB, said: "The arrival of Jack Daniel's No.27 Gold Tennessee Whiskey in the UK is testament to the increasing popularity of American Whiskey we’re seeing at the moment.
“With only 500 cases produced, Jack Daniel’s No.27 Gold really showcases the great skill and craftsmanship of the team at the distillery in Lynchburg, so we’re confident that existing whiskey drinkers and those trying a high-end American whiskey for the first time will be impressed by its quality and rich smooth taste."