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Five minutes with…. Chris Hill, New World Trading Company

By MC Allegra FS

- Last updated on GMT

Five minutes with…. Chris Hill, New World Trading Company

Related tags World trading company Marketing

M&C takes five minutes with Chris Hill, managing director of New World Trading Company, to talk about future growth, the twin challenges of soaring property prices and wage pressures and who is doing something special in the sector.

What’s your main business priority for the coming 12 months?

Keeping the momentum going. We have some great sites opening in the next 12 months and we want them to be the best they can be.

What is the best marketing campaign you have seen this year?

I really like the One Feeds Two charity. I think it’s a brilliant thing and marketed superbly. There have been many similar initiatives in the past but the beauty of this one is the customer can feel a direct result of buying a meal for a child in need elsewhere in the world. We are proud to support this great cause in our London site.

Where did you have your best meal this year?

The tasting menu by Accursio Craparo at the House of Peroni was simply amazing

Which business in the sector provided the best experience?

I really enjoyed Sticks’n’Sushi, I really like what they are doing and the food is very good too

What is your main concern for the sector?

There are some ludicrous rental prices at the moment and they don’t look like changing any time soon.

The Living Wages implications will mean a shift in pricing across the board. It will be interesting to see how the market reacts to this too

Which other business (any sector) would you most like to run and why?

It would be completely intriguing to run a Premier League football team. I would love to know if the media perception is true.

MC Allegra

This story was first published by M&C Allegra Foodservice, eating and drinking out market insight.
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