Brands Reunited, the umbrella operation of the recently re-launched ‘Home Ales’ brand from Nottingham, has secured its debut brew Robin Hood Pale Ale as an exclusive cask pale ale at Banksy’s latest exhibition in Weston-super-Mare, titled Dismaland.
Brands Reunited director Shaun Goode said: “We’ve felt from the outset of our launch that we wanted to show that we have great ambition and vision for re-launching these heritage brands.
“We come at things a little differently, and feel in the long run consumers will appreciate what we’re about through the beer we brew, and the spirit of the company.
More than 300,000 people are expected to attend Banksy’s exhibition over the coming weeks.
Goode continued: “Orders have been beyond expectation, we cannot be happier with the interest we have gained so far.”
Robin Hood Pale Ale is currently available in cask and is also available at Nottingham’s Ye Olde Trip To Jerusalem Pub, Robin Hood Ale aims to be a well-balanced bitter, although hoppier than the beer recipes in the brewery’s core beer range.
Young’s Pubs has launched a charity namesake beer called Wooden Spoon.
Mashed with Maris Otter best pale and crystal malts, this 3.6% ABV amber ale is generously hopped with Australian Galaxy and American Simcoe to give it a tropical and citrus fruit aroma and palate.
A donation of 20p from each pint purchased, will be donated to the charity - Wooden Spoon - an organisation that aims to help disadvantaged children.
Youngs will also continue their series of Players at the Pumps events and an opportunity to win tickets to the final of Rugby World Cup courtesy of official sponsors, Heineken.
London boutique, the Pet Pavilion, will be ramping up its focus on the on-trade with its Belgium beer for dog customers.
The brew, called Snuffle, is a non-alcoholic, non-carbonated beverage for dogs which contains nutritious ingredients and aims to keep the animals hydrated.
The beer is made with beef or chicken stock, malt barley extracts and mineral oils and water.