Urban joined M&B in January 2015 as chief operating officer, and was previously managing director at Grosvenor Casinos, a division of Rank Group and Chairman of the National Casino Forum.
Prior to that he was managing director for Whitbread's pub restaurant division, and for Scottish and Newcastle Retail's restaurants and accommodation Division.
Bob Ivell, non-executive chairman, said: "The non-executive directors have considered the issue of the leadership of M&B very carefully and are delighted to announce Phil’s appointment. Phil is a strong leader with industry experience and a proven track record of operational delivery, who we are confident will build on the progress made under Alistair.
"The Board recognises the significant contribution made by Alistair as chief executive over the past three years, is grateful to him for bringing the business to a stronger position and wishes him well in the future.”
Phil Urban said: "I am delighted to become Chief Executive. Having worked in the business since the start of the year I have seen at first hand the exciting potential of the people, brands and estate of M&B and look forward to leading the business to further growth whilst meeting the challenges ahead. "
Total sales growth for the first 50 weeks of the year was 7.0% at M&B, with like-for-like sales growth of 1.0%.
So far this financial year M&B has opened 14 new sites and converted 48 sites, including 38 conversions of Orchid sites to core M&B brands – Toby Carvery, Ember Inns, Miller & Carter and Harvester. This programme will continue into next year with a further 40 conversions and the remainder of the sites being integrated into the so-called Heartland estate.