Purity celebrates 158% growth - and signals new beers

By James Evison contact

- Last updated on GMT

Purity celebrates 158% growth - and signals new beers

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Purity celebrates growth - and states new beer likely for 2016.

Purity Brewing Company has reported sales growth with a £5,900,000 turnover and a net profit of £400,000 - a 158% year on year growth.

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The Warwickshire-based brewer, which is also celebrating being a decade old, said there was also a likelihood of a new beer in 2016.

Purity owners Paul Halsey and James Minkin launched the brewery at Upper Spernall Farm in 2005, before building up a team to deal with the growing demand, including director of brewing, Flo Vialan.

The portfolio of beers has grown from the two ales of Pure Gold and Pure UBU to include Mad Goose and Saddle Black, as well as craft keg beers Longhorn IPA and Lawless Lager.

The brewer was also named UK sustainable manufacturer of the year​ and has fostered long-term partnerships with Wasps Rugby and Ricoh Arena, as well as continuing its relationships with Coventry Rugby and a number of regional music festivals including Mostly Jazz, Moseley Folk and the Lunar Festival.

Purity managing director Paul Halsey said: “For us, our ongoing success is absolutely down to our staff, supporters and loyal customers, who we know truly appreciate our approach to brewing.

"We have unwaveringly stuck to our principles of quality, attention to detail and brewing with a conscience and as we enter our 10th year have created a fantastic story and incredible following.

"Our ‘Puritans’ are the reason we keep growing, so here’s to everyone that enjoys our beer and makes us who we are today. I can promise that our values will continue to drive everything we do as we enter an exciting new chapter.”

Related topics: Beer

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