Enterprise announces new partnership with Booker Wholesale

By Daniel Woolfson

- Last updated on GMT

Enterprise sales and marketing director: deal is "significant development"
Enterprise sales and marketing director: deal is "significant development"

Related tags: Marketing

Enterprise has announced a new partnership with Booker and its cash-and-carry subsidiary Makro.

The wholesaler’s stocks of food and catering supplies will now be available for all Enterprise licensees across England and Wales.

Licensees will be able to utilise the wholesaler’s team of catering development managers for menu advice and support. It will also offer recipes with cost-per-portion, suggested selling prices and gross profit calculations.

They will also be offered free delivery on orders over £100 (excluding VAT) and free used cooking oil collection.

Enterprise sales and marketing director:

This is a significant development which will bring huge benefits to our publicans' businesses

James Armitage, sales and marketing director at Enterprise, said: “This is a significant development which will bring huge benefits to our publicans’ businesses and we know many of them out there will be keen to take advantage of the support Booker Wholesale and Makro can offer to help them grow their food sales and profits.”

Support

Products available include fresh meat which can be cut to licensees’ preferences through a butchery service as well as fruit and veg, snacks, bakery, frozen food, dairy, cleaning and hygiene products.

Stuart Hyslop, of Booker Wholesale and Makro, said: “We are delighted to be partnering Enterprise Inns with their publicans’ food offer.

Confident

“I am confident we have the choice, price and service to help grow their sales and profits and am looking forward to serving them.”

Booker will appear at all six of 2016’s EnterpriseLive trade shows.

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