Greene King kicks off £1m 'To the pub' ad campaign

The pub company has invested more than £1million in the adverts, which show real customers and Greene King staff enjoying Sunday lunches and having drinks with friends.

Rooney Anand, chief executive of Greene King, said: “Outside of the industry, our brand is often most associated by consumers with beer. Last year our retail pubs’ revenue reached a record £1bn, which is even before the acquisition of Spirit.

"With some of the country’s best loved pub and restaurant groups under our belt, and hundreds of popular Greene King local pubs, it is the right time to increase our pub brand awareness and invest in TV advertising, particularly at Christmas, which is a time for celebrating and spending time with friends and family.

“’To The Pub’ champions the very best of our estate; showing customers exactly why Greene King prides itself on its excellence in hospitality.

“By handing the cameras over, we have captured the raw, real life moments that reveal more than anything constructed ever could about the uniquely British love affair with the pub. From the extraordinary to the moving and intimate, we feel very proud to be able to share these moments with the nation.”