Beer
Meantime launches lager collaboration with Brompton Bicycles
The creation of the Brompton Lager celebrates the coming together of two of London firms as part of the launch of Meantime’s ‘Make Time for It’ campaign with the brewery challenging other craftsmen to create something special across a 6 week period - the brewing time of the lager.
The Brompton Lager is a full bodied lager with a fruit, spice and floral notes - a mash up of Hersbrucker and Hallertau German hops deliver the dry spice and fruit and the addition of the American Liberty hop provides slightly floral aromas.
The distinctive and quirky deep saturated colour in the beer comes from the use of the Bavarian malt Carahell.
Rich Myers, marketing director of Meantime Brewing Company, said: “From day one, time has been at the heart of Meantime – we’re based in Greenwich, the universal home of time, it’s in our name, but most importantly it’s in our beer. We’re bringing ‘Make Time for It’ to life through partnerships with other brands that share our values and take pride in their British crafted products.
“Brompton Bikes are an iconic London brand and their passion for their craft is akin to our own. Challenging them to create a bespoke Brompton-Meantime Bike in the same time it takes us to brew a Brompton beer gives us a chance to celebrate all things craft and champion one of our core beliefs that time is as important as any other ingredient we use.”
The Meantime-inspired Brompton is a specification ideal for a London ride, 2 gears and a sporty ride position for navigating the backstreets to pubs.
Will Butler Adams, Brompton Bicycle CEO said: “The Brompton is proudly made in London and takes tremendous skill from our master brazers to produce, all of whom have completed a three year apprenticeship. Quality products take time, time well invested to produce a delightful product.
"Along with our shared passion for designing and making products with skilled craftsmen, Brompton Bicycle and Meantime Brewery also have a mutual respect for responsible cycling and drinking."
