Sky and Molson Coors announce 'transfer window' pint

By Ben Winstanley

- Last updated on GMT

Sky and Molson Coors announce Done Deal beer

Related tags Molson coors Beer

Sky and Molson Coors have today announced the national launch of Done Deal, a special edition beer created to celebrate football’s January transfer window.

Brewed with English malt and hops, the 4% ABV beer is golden in colour with hints of caramel and honey on the palate.

Done Deal is the first beer collaboration between the two companies and is launched today (17 December) in a campaign fronted by Sky Sports News HQ presenter Natalie Sawyer.

"January is a massive month for football, with plenty of huge games on Sky Sports to tempt fans through the doors of pubs up and down the country," said Sky Business's managing director David Rey.

"Done Deal celebrates the start of the year and the transfer window in style. Hopefully, football fans will be raising a glass of to their team's chances of success for the rest of the season by the time the deadline comes around."

Molson Coors' customer marketing director Alpesh Mistry said: "The launch of Done Deal is yet another extension of our long-term partnership with Sky and a further investment in the UK on-trade."

It will be available on draught across on-trade outlets exclusively through Molson Coors in mainland UK from 4 January 2016 until 29 February 2016.

Natalie Sawyer and Done Deal 3
Sky Sports News presenter Natalie Sawyer pouring pints of Done Deal at her local pub

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