Christmas

Harvester donates 5,000 meals to local causes

By Daniel Woolfson

- Last updated on GMT

Harvester donates 5,000 meals to local causes

Related tags: Charity, Marketing, Harvester

Harvester, the Mitchells & Butlers-owned chain, has treated a multitude of charities local to its 230 sites to free Christmas meals. 

Each site donated 20 meals to a nominated local charity, giving away over £75,000 worth of food.

Hard work

Anneli Fereday, marketing manager at Harvester, said: “We were delighted to offer this nationwide initiative to charities and say a small thank you for the hard work that they do by inviting them into our restaurants for a festive meal.”

Charities whose causes included cancer support, care for the elderly and local children’s charities were given a three course lunch from the chain’s festive menu.

The chain was recently voted Best Family-Friendly Restaurant for the third consecutive year in the Tommy’s Awards, which celebrate baby and child friendly companies.

On the rise

Mitchells & Butlers in November reported a like-for-like sales increase for the year to 26 September of 0.8%, with revenue up 6.6% to £2.1billion.

Chief executive Phil Urban told the Publican’s Morning Advertiser: ​“The Harvester brand remains powerful, as evidenced by the strong sales in our Orchid conversions​. However, it is susceptible to new competitors due to its size and positioning.” 

Related topics: News, Mitchells & Butlers

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