Customers booking their personal licence training over the phone will now receive a lower price than if they booked online.
Chief executive Daniel Davies said: “Here at CPL we don’t simply see ourselves as being a supplier to the trade, we see ourselves as working in the hospitality sector. This industry is based around people and delivering excellence in customer service, and it’s because of this we have decided to reverse the traditional model of offering discounts for bookings made online.”
The company delivers hundreds of face-to-face training courses every year, as well as offering online training in a range of different topics.
CPL Training’s customer service and sales manager, Connor Hilton said: “We want to ensure we provide our customers not only with best in class training solutions, but the best customer service experience possible.
"In order to do this, we want to talk to our customers on a one-to-one basis so that we can understand better what their needs are and provide them with expert guidance and support."