Stonegate Pubs' New Supplier of the Year is Cracker Drinks

By Ben Winstanley

- Last updated on GMT

Stonegate Pub Company awards Cracker Drinks best new supplier

Related tags Flavor Sugar substitute Soft drink

Stonegate Pubs’ New Supplier of the Year 2015 has been awarded to Cracker Drinks Co, following the launch of its premium adult fruit juice drinks into the Classic Inns and Slug and Lettuce brands.

The Blended range is a described as a ‘completely natural product’, free from artificial ingredients and sweeteners, along with no added sugar.    

Simon Longbottom, chief executive of The Stonegate Pub Company, said: “We are delighted to see the new Cracker Drinks Blended range exceeding expectation across our pubs nationwide.

“The range works perfectly for our customer base with consumers able to opt for this as a premium soft drink option or as ready-made cocktail blends which are already popular with our customers.”

The new drinks are available in two flavour options – apple, lime & mint and lemon, cucumber & elderflower – and are presented in a 275ml glass bottle.

“Consumer feedback has helped us identify and respond to a gap in the market for premium still soft drinks for adults,” said Cracker Drinks’ managing director Gavin Cox.

“We know consumers are becoming much more discerning within the soft drinks category, as they demand an experience that still looks and tastes special – without the alcohol, added sugar or artificial flavours. We’re excited to be able bring this to the on-trade now.

“It’s been great to work with Stonegate on this and the results show us we are on the right track.” 

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