Noah’s Ark Ale, a 4.3% ABV bitter, will see the Masham-based brewery donate 10p to the Prince’s Countryside Fund for every pint sold.
Amber in colour and described as a full-bodied pale ale with pronounced citrus taste and aroma, the first pint was pulled at famous York city-centre pub Plonkers Wine and Beer Bar, which was chosen due to its riverside location and susceptibility to flooding.
Executive director, Simon Theakston, said: “We all watched with horror the devastating affect the flood waters had on communities across the north of England and in Scotland.
“Many people have not yet been able to return to their homes or re-open their businesses.
“We wanted to do something directly to help and so decided to do what we do best and to create a new brew to help raise funds to directly aid the affected regions.
“We will be donating to community foundations covering the north of England, our home patch, and affected areas in north-east Scotland.
“Plonkers has been a proud Theakston’s customer for many years and we are delighted landlord Malcolm Godwin pulled the first pint. I could not think of a more apt location, right in the heart of York, on the banks of the River Ouse.
“We very much expect that the beer will go down well with our customers and that a worthy sum is raised for such a compelling cause.”
The beer will be available for sale in targeted pubs and clubs in the north of the country.