TripAdvisor launches Windows app

By Oli Gross contact

- Last updated on GMT

Related tags: Microsoft, Tripadvisor

TripAdvisor launches Windows app
TripAdvisor has launched an app that will assist potential customers to browse reviews and book visits while out and about on their smartphones.

The TripAdvisor app for Windows 10​ will be available across desktop, tablet and mobile in 47 markets and will be pre-loaded on millions of Windows 10 compatible devices in 2016.

The app showcases more than 290 million user reviews and opinions of hotels, restaurants and attractions, and over 46 million photos.

It features TripAdvisor's instant booking platform, which allows customers to easily compare options, check prices and availability and book visits.

Restaurants and attractions are also featured, many of which can be booked on the site.

TripAdvisor director of mobile partnerships Rory Kenny said: "The new TripAdvisor Windows 10 app offers users a comprehensive resource to help them plan and book their trips.

"Mobile continues to be a huge driver of traffic to TripAdvisor, in fact, half of our traffic now comes via mobile. We are excited that Windows phone users will now be able to plan, compare and book hotels, restaurants and attractions within the TripAdvisor app."

Additional features include Near Me Now, a tool that navigates travellers to nearby points of interest using their phone's GPS.

Microsoft Corp chief evangelist Steve Guggenheimer said: "Microsoft is excited with TripAdvisor's continued commitment to Windows 10 with the release of its new app, built on the Universal Windows Platform.

"With Windows 10 running on over 200 million devices worldwide, we're excited to provide our fans great experiences such as TripAdvisor's comprehensive booking tools, user reviews and travel photos from around the globe, on any Windows 10 device."

The TripAdvisor app, already available on iOS and Android devices, has amassed 215 million downloads to date – making it the world's most popular travel app.

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