AB InBev unveils 2016 Budweiser on-trade football activity

By Ben Winstanley

- Last updated on GMT

AB InBev Budweiser football pubs bars

Related tags Association football

AB InBev has unveiled Budweiser’s on-trade football activity for 2016 as it celebrates its ongoing global association with the sport.

As the Official Beer of the Emirates FA Cup until 2018, Budweiser has a number of schemes based around the world’s most prestigious cup competition, including the social media competition #BudMatchDays and a special photo booth tour of on-trade London locations throughout the 2016 season.

At the end of the tournament, the trophy will also be taken on tour to a number of on-trade locations – sites to be confirmed.

Budweiser will also invest £1m into non-league football over the next two seasons, supported by The FA and the League Manager’s Association, as part of the Budweiser Club Futures initiative.

Laura Salway, Senior Brand Manager at Budweiser UK, says: “Budweiser are undertaking more activity than ever this year to support the various occasions taking place throughout 2016 – this includes the Emirates FA Cup and of course, our own Dream Goal competition. 

“The on-trade activity will further cement Budweiser’s association with football amongst our target audience, while allowing participating on-trade establishments to maximise opportunities during these occasions with exclusive offerings for guests.”

With the return of Budweiser’s Dream Goal campaign challenging British amateur footballers to submit videos of their ‘dream goals’ in the hope of starring in Budweiser’s spring TV ad campaign, key on-trade outlets will partner with Budweiser to offer pub-goers a chance to win a personalised, Budweiser branded 11-a-side football kit created via Nike kit builder.

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