The pubco's brand, which launched last spring and has seen ten openings in the last six months, offers stone-baked pizza, a carvery with vegetables, a salad bar and a sweets station which includes ice cream.
The new concept is an integration of a pizza and carvery offer and is aimed at rollout across its existing current Crown Carvery businesses with wide guest appeal,
Mitchells & Butlers has seen an increase in footfall across these locations, delivering a 55% increase in sales.
Helen McGregor, operations director for Crown Carvery and Sizzling Pizza & Carvery said: “Overseeing the transformation of our Crown Carvery estate into a new Sizzling Pizza & Carvery is a joy to watch, not only from seeing the amazing returns being delivered, but also through the engagement from our teams and guests. Every new business is buzzing with excitement and we’re seeing many more new guests join our regulars for a great meal out.”
The new Sizzling Pizza & Carvery locations currently open include The Sandbrook in Rochdale, The Gap Inn in Nottingham and two in Blackpool; The Squirrel and The Tramway.
The Windmill in Denton and The Pig and Whistle in Preston will open in March, with more locations to follow over the coming months.