Pie Report

10 facts to help boost your pub’s pie sales

By Nicholas Robinson

- Last updated on GMT

What pies will you be making to celebrate British Pie Week?
What pies will you be making to celebrate British Pie Week?

Related tags Pie

With British Pie Week just around the corner, it’s time to swat up on your pie knowledge to help boost the quality of your offer. Here are our top 10 tips to the best pub pies
Chips and peas

1) It is the food of the masses

Three quarters (75%) of people asked by pastry firm Jus-Rol enjoy a pie at least once a month. More than 20% of those asked in the Midlands, Wales and Northern Ireland ate in excess of one pie a week.


2) British Pie Week is approaching

British Pie Week starts on 7 March, giving pubs the opportunity to make pie lovers a prime target by positioning this national favourite at the top of their menu.


3) Illegal to sell pies?

Pies were once outlawed in 1644 by Oliver Cromwell, who outlawed it as a pagan form of pleasure, Needless to say, the Brits took their passion for pie underground.


4) Healthier options too, please

Jus-Rol’s survey claimed that 80% of those asked would consider buying a healthier pie. Mintel research showed that overall fat content and saturated fat were the biggest worries of UK adults. 44% of those asked by the research firm looked for healthier options when buying prepared meals.


5) Gluten-free

As with many foods, the gluten-free trend has also hit the pie category, as one in 100 people in the UK are thought to be intolerant or allergic to gluten.

Pie manufacturer Oliver James Foods is proving there is demand for gluten-free pies and saw a 46% increase in sales of its variants.


6) Free-from in general

Gluten-free pie is so popular that the winner of the British Pie Awards’ free-from category, the Biddestone Arms, near Chippenham, saw a 90% increase in the sales of its gluten-free pies.


7) Meat-free too

Non-meat pie options will not only appeal to the estimated vegetarian, vegan and flexitarian adults in the UK, but to customers looking for what they perceive as a lighter option.

To mark the popularity of veggie pies, Pieminister has launched a recipe competition designed to find a meat-free pie that’s good enough to head its Pie Week festivities.


8) Make more money

While there are very good quality readymade pies on offer, 89% of consumers asked by Jus-Rol would pay more for a homemade one.


9) All about the pie

The Piebald Inn in Hunmanby, North Yorkshire, is a pie trailblazer and has a menu featuring 50 pies, with some unusual recipes thrown into the mix.

For example, there are mini versions of the Peruvian Paso – diced goat that’s marinated in lager – pie. The pub also has an all-day breakfast pie on the menu, which features black pudding, bacon and sausage.


10) Young’s 21 years of pie

Young’s pub the Windmill in Mayfair has sold pies for the past 21 years and its award-winning steak and kidney pie takes centre stage of the menu.

On average, the pub will serve between 700 and 1,000 pies a week and has a dedicated second floor restaurant called the Pie Room, which offers pie specials and pie feasting menus.

British Pie Week starts on 7 March

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