Beer

Admiral partners with There's A Beer For That campaign

By Mike Berry contact

- Last updated on GMT

Admiral licensees can receive support to help boost beer sales
Admiral licensees can receive support to help boost beer sales

Related tags: Public house

Admiral Taverns is teaming up with the There’s A Beer For That campaign to help its tenants and lessees boost beer sales in their pubs.

From this month, Admiral will be supporting licensees throughout its c1,000-strong estate across the country who are keen to get involved in the campaign, which aims to "reignite the nation's love of beer".

It follows a similar initiative with Enterprise Inns​, as well as work with Mitchells & Butlers and Robinsons.

Licensees will have the opportunity to get behind the campaign in several different ways, allowing them to choose an approach that works best for their pub.

Complimentary PoS kits are now available to licensees who want to raise awareness among customers of the choice of British beers available. As the year progresses, beer and food-matching menus will also be available, as will support to pubs looking to run their own 'Beer Club Live' hosted events with a beer and food expert.

Passionate

Simon Eyles, commercial manager at Admiral Taverns, said: "Right across the Admiral estate, our licensees are passionate about offering their customers great beer, with many taking pride in the breadth and quality of the selection they offer.

"The campaign offers some fantastic ways for licensees to get involved and engage their customers, helping to build awareness of our national drink and showcase the fantastic quality, choice and innovation on offer when choosing your next pint."

Neil Gannon, marketing lead at There's A Beer For That​, added: "Working with Admiral gives us a great platform to communicate our key messaging of quality, diversity and versatility and continue to raise awareness within the beer category."

Last year, the campaign partnered with Everards Brewery to run a series of in-pub Beer Club Live events and in January this year, There's A Beer For That​ secured an additional £5m funding​ from five global brewers to help grow the UK beer market.

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