London Beer Factory launches full beer range in 360° cans

By Nicholas Robinson contact

- Last updated on GMT

Are the cans worthwhile? Findout for yourself
Are the cans worthwhile? Findout for yourself

Related tags: Beer

The London Beer Factory (LBF) is set to be the first UK brewery to launch its entire range of beer in 360° cans.

Due to the ring pull design of the cans drinkers can remove the whole lid, which according to LBF, releases the full spectrum of flavours and aromas.

Allowing more flavours and aromas to escape enhances the consumers’ experience, according to LBF. It said: “Scientific research has proven the human tongue is able to detect only five taste sensations – sweet, sour, bitter, salty and umami.”

The need for glassware

The new design also eliminates the need for glassware, which makes the cans suitable for use outdoors, it added.

Five beers to be launched in the design

LBF, which was founded by brothers Ed and Sam Cotton in 2014, will sell its five-beer range in the new cans.

The range includes Beyond Pale, Sayers Stout, the pilsner London Bohemia, Chelsea Blonde and Paxton IPA.

A monthly experimental beer is also created by the company, which plays an important part in finding new recipes, it said.

The Big Milk Stout

Later this month LBF will launch a classic 8.8% ABV classic imperial stout called The Big Milk Stout.

The new brew is made using traditional British hops, Goldings and is said to boast rich, full-bodied character and sweet undertones of honey and vanilla.

Last month the LBF revealed its Galaxy IPA at 7% ABV, which is a double hopped India Pale Ale, which boasts a range of flavours from passion fruit, to peach, to clean citrus aromas.

Related topics: Beer

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