Of this, more than £4m has been invested in improving pubs across the north, including nearly £500,000 for the managed-tenancy Beacon model.
The Baht’ap in Leeds city centre is among the latest pubs within the Enterprise leased and tenanted estate to benefit from refurbishment, with a £130,000 upgrade to facilities, supporting a new retail offer which is focused on craft beer.
Run by Stewart Taylor, a successful multiple operator who also has another Enterprise site – the Black Hat, in Ilkley – the Baht’ap will be launching a new street food offer this week to complement the craft ale selection, which has a strong Yorkshire twist.
Elsewhere, more than £180,000 has been invested in the Sir Thomas Brown, Eaglescliffe, which has a new multi-operator from Ginger Village Pubs at the helm.
Using the new Enterprise segmentation model, the company worked with publicans John and Donna Price to reposition the pub from what was a fully wet-led local. A new kitchen has been added so the pub can introduce more of a food based proposition, supported by the creation of one open plan lounge bar.
Peter Kavanagh’s, in Liverpool’s Georgian quarter, has also benefitted from a £100,000 facelift which has included restoring many of the building’s original features and extending the outside terrace. Publican Rita Smith has worked alongside Enterprise to introduce new beer brands on the bar in a bid to further bolster tourism trade.
Enterprise sales and marketing director James Armitage said that the segmentation model was playing an increasingly influential role in supporting the company’s on-going capex programme across the estate.
“As segmentation becomes more embedded within the business, our operations teams are using it in the planning process with publicans enabling pubs to be repositioned where necessary so the retail offer is the most appropriate for the customers and location,” he said.