PMA events

What’s the future of beer and cider?

By Nicholas Robinson

- Last updated on GMT

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Book your place now

Related tags Alcoholic beverage Pma

The first Future Trends: Beer and Cider event organised by the Publican’s Morning Advertiser (PMA) will be held in London on 22 June and will arm the trade with insight into the sector’s latest new product development and innovation.

A microscopic view of how the US’s craft beer movement shook the States and how it is likely to affect the future of the UK’s craft beer and cider scenes will be given by headline speaker Bob Pease, president and CEO of the Brewers Association.

Pease said: “Craft breweries in the UK are certainly making inroads in the pub sector, where more independent establishments can be found and even the chain pubs are carrying a few craft handles and some packaged products, but accessibility can still be improved.”

Exclusive research covering what licensees want from new product development will also be revealed by CGA Strategy’s commercial director Graeme Loudon at the event, which is supported by headline sponsor Heineken.

Beer and Cider trends across the world

Euromonitor’s senior alcoholic drinks analyst Spiros Malandrakis will delve into beer and cider trends from other parts of the world and try to determine how they could impact the UK.

Beer and Cider smaller

An esteemed panel will also discuss how the sector can boost beer and cider sales in casual dining through pairing them with food. The panel includes Simon Stenning executive director of PMA’s ​sister title MCA​, beer educator Jane Peyton and There’s a Beer For That’s Neil Gannon.

Top beer blogger and author Pete Brown will use his insight, along with some beer and cider samples for delegates, to showcase how cider can make a bigger play of ‘craft’ and create a buzz similar to the one seen in beer. 

Interactive sessions on the day will show delegates how they can make cocktails using cider and ‘beertails’, with session leaders including cocktail experts from a major national chain of bars.

Also, British Beer and Pub Association chief executive Brigid Simmonds will outline the future challenges of taxation on the beer and cider sector and what the organisation is doing to help combat the strain.

When and where? ​ 

For more information about the event, which will take place on 22 June at the LSO St Lukes, 161 Old Street, London, and how to book, contact Joanne Horton by email​ or by phone 01293 610 403. Or visit

Future Trends: Beer and Cider event chair and food and drink editor at the PMA ​Nicholas Robinson said: “Beer and cider producers are currently doing many exciting things and the Future Trends: Beer and Cider event is a great opportunity for each sector to take key learnings from one another.

“We have many high-profile experts speaking at the event, which gives us the best perspective on what’s likely to happen in beer and cider in the years ahead.”

Who’s speaking at Future Trends: Beer and Cider:

  • Trends in the on-trade: what’s selling?
    Graeme Loudon, CGA Strategy commercial director
  • Cider and beer behind the international bar
    Spiros Malandrakis, senior alcoholic drinks analyst at Euromonitor
  • The even macrotrends affecting the on-trade
    Speaker to be confirmed
  • The tax nightmare and what’s being done
    Brigid Simmonds, BBPA chief executive
  • Pairing beer and cider with food – what’s the scope in casual dining?
    Beer educator Jane Peyton, MCA ​executive director Simon Stenning and TABFT Neil Gannon
  • Craft’s the word: cider’s time to shine?
    Pete Brown, beer blogger and writer
  • Beertails and cider cocktails
    Experts to be revealed shortly
  • Headline speech: Moving and shaking the US market. What learnings can we take from across the pond?
    Bob Pease, president and CEO of the Brewers Association

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