Beer

Budweiser launches twist-off bottle caps for pubs

By Oli Gross contact

- Last updated on GMT

Budweiser launches twist-off bottle caps for pubs

Related tags: Bottles, Brand

Budweiser has launched twist-off beer bottle caps in what the company claims is a first for the UK pub industry.

Budweiser said the new design will increase ease of serve for bar staff by eliminating the need for bottle openers.

The move is inspired by Budweiser’s American heritage, where twist caps have been an iconic feature of its product and packaging for decades.

The launch is supported by extensive brand research by the company which found a strong consumer appetite for the serving benefits.

Aina Fuller, senior brand manager UK&I at Budweiser, said: ​This is so much more than a packaging innovation for Budweiser – never again will consumers have to search high and low for a bottle opener, or battle to open bottles with their teeth.

“We’re proud to continue to lead the category in the UK by being the first major beer brand to bring twist-off caps to British consumers, ensuring they now never have to miss a minute of the action – like a goal in an exciting football match.

“We believe Budweiser Twist-Offs will position our brand as the only beer to enjoy during key occasions for our audience, across on and off trade.”

The new packs will run across all SKUs and have been available since 4 April.

The launch of Budweiser Twist-Offs has been supported by a multi-million pound campaign involving TV advertising, digital advertising, PR, social media, and in-store activations. 

Related topics: Beer

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