Licensees star in summer of sport advertising campaign

By Oli Gross

- Last updated on GMT

Licensees star in summer of sport advertising campaign

Related tags Sky sports Advertising

Licensees are the stars of a new advertising campaign ahead of a summer packed full of live sport.

The campaign celebrates the winning combination of a pub atmosphere and an the bumper line-up of live sport this summer with both Sky Sports and free-to-air channels.

The first in a series of magazine and online adverts features Finbar Holian, licensee of the Claddagh Ring in Hendon, London, who has been a Sky Sports customer for 25 years.

Finbar appears alongside Sky Sports presenters and pundits Jeff Stelling, Jamie Carragher and Kate Abdo. More licensees will appear in the series throughout the summer.


Holian said: “It was a great surprise to get the call and be asked by Sky to be in their new advert. It’s not every day I feel like a star with a photoshoot taking place in my pub, I can tell you.

“I’ve been saying for years that I deserved to line up next to Jamie Carragher, but never imagined it would happen like this! I’m really pleased with how the advert looks and I think it really works – Sky Sports has been helping pack my pubs for decades, and my business has been very successful together with it.”

Pubs and bars with Sky Sports can look forward to a bumper line-up of sport this summer including international rugby union, international test cricket, exclusively live F1 Grands Prix including Monaco, darts and golf Majors including The Open for the first time.


There’s also free-to-air action from Euro 2016 and Wimbledon.

To help licensees plan for a busy summer, Sky has created a calendar for the full summer period, covering live Sky Sports and free-to-air action.

This will be distributed for free to all Sky Sports customers, helping to identify and prepare for the busiest periods across the coming months, and is also available to download from​.

Tracy Harrison, marketing director of Sky Business, said: “There’s a huge summer of sport ahead and pubs with Sky Sports are going to be able to give their customers the full story of what is set to be a dramatic few months across rugby, cricket, golf, F1 and darts, as well as football.

“It was a pleasure working together with Finbar and the other licensees on this campaign to highlight the money-making opportunities available to pubs this summer.”

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