Cider
Pimm’s adds three new flavours to Cider Cup range
The new flavours include Summer Fruits, Mango & Passion Fruit and Plum & Red Apple in addition to the existing Strawberry & Cucumber flavour that launched last June.
Claire O'Neill, innovation commercialisation manager at Diageo said: "The extended Pimm's Cider Cup range is timed to perfection for licensees, who can now offer the perfect patriotic tipple to accompany the British summertime.
"Our insight shows us that frequent cider drinkers are more likely to experiment by trying something new."
Flavour range
The Pimm's Cider Cup range has a less sweet and more of a fermented taste when compared with other fruit ciders, she added.
Sales of fruit cider doubled last year according to figures from Nielsen. The packaged category is worth almost £2.4bn to the on-trade and is set to grow, CGA Strategy's Brand Index showed.
Meanwhile, the Publican's Morning Advertiser is set to host the first Future Trends: Beer and Cider event in London on 22 June where the latest and future cider trends are set to be discussed.
The rise of craft cider, cider cocktails and new product development will all form part of the day's conversation.
For more information visit www.FutureTrendsBeerandCider.co.uk or to book your space email wbnaar.ubegba@jeoz.pbzor call 01293 610 403.
Future Trends: Beer and Cider:
- Trends in the on-trade: what's selling?
Graeme Loudon, CGA Strategy commercial director - Cider and beer behind the international bar
Spiros Malandrakis, senior alcoholic drinks analyst at Euromonitor - The even macrotrends affecting the on-trade
Speaker to be confirmed - The tax nightmare and what's being done
Brigid Simmonds, BBPA chief executive - Pairing beer and cider with food – what's the scope in casual dining?
Beer educator Jane Peyton, MCA executive director Simon Stenning and TABFT (There's A Beer For That) Neil Gannon - Craft's the word: cider's time to shine?
Pete Brown, beer blogger and writer - Beertails and cider cocktails
Experts to be revealed shortly
